Our Creative and Marketing Services...

Steve Roper provides Creative Direction, Brand Identity Management, Web Strategies and Internet Marketing Solutions.
Our belief is that your company will benefit by having our experience working with your company on a consultative basis.

Our Creative services include;

Creative and Conceptual Development
• Identifying objectives
• Tactical planning and image development
• Creative concept and ideas
• Copywriting
• Advertising campaigns and scheduled media
• Print / collateral management
• Direct mail/marketing
• Events concepts, planning and management
• Exhibition design and production

Corporate Identity, Product and Brand Development
• Image, identity design and management
• Branding campaigns
• Corporate image resource guides

Web Development and Strategies
We engage clients through our Creative Design Process to develop innovative custom web design concepts and solutions that are streamlined to enhance ‘the customer experience’ and maintain integrity of existing business branding. The primary goal of any web marketing initiative is to increase traffic to your website. Specifically, the objectives are to;

• Increase the number of new visitors to the site.
• Increase the number of repeat visits.
• Increase your website’s search engine rankings.
• Achieve higher revenues as a result.

There are several strategies we utilize to achieve these objectives.

• Perform a thorough usability analysis of the website by examining the technical and aesthetic strengths and weaknesses.
• Conduct extensive research into the website’s existing market and online presence. Emphasis is placed on clearly defining target
markets and evaluating whether these are being reached.
• Web design and marketing
• Develop, design and improve the website technically and aesthetically, with search engine optimization and usability as top priority.
• Implement marketing projects to improve search engine rankings and achieve greater results from the website.
• Communicate the Website’s existence and advantages through e-mail marketing campaigns.

Our Marketing Solutions include;
• Leadership
• Lead Generation Programs