Search Results Rankings.

Here's what it's all about people. Type in Creative Direction to Google and see if your business appears on the first page of the results like my web site does. If it does not, then chances are people are not finding you online and your web site is underperforming.

If this is the case with your web site, visit our web site and contact us to see how we can help you succeed.

The Steve Roper Group launches a new web site...

It is with pleasure that I am launching a new web site for The Steve Roper Group with a greater focus on search engine optimization and web 2.0 tactics. Check it out...

What is Internet Marketing ?

The more people I talk to, the more often I hear the question, 'What is internet marketing ?'

Internet marketing is the act of applying strategies and techniques on the Internet to support an organization's overall marketing objectives. The primary goal is to bring more marketing exposure to a website.

Web Internet marketing may include the following:

- keyword and meta tag strategies
- search engine optimization
- web optimization
- paid advertising
- blogs
- newsgroup and mailing list postings
- banner advertising
- reciprocal links
- online promotions
- content positioning
- online image development
- email strategies

We can help with all of these strategies. Contact us...

The Value of Blogs for your web site...

I've been building several Blogs this year and often get asked, 'Why should I have a Blog?'.

Well, the fact is, fresh content attracts more attention from search engines. Search engines love fresh content and there is no EASIER way to create relevant regular content than a blog.

Search engines crawl websites with fresh content more regularly. Although search engines will come past your site frequently, daily or even weekly visits are limited to sites that are more popular and more importantly, those with regularly changing content.

If you've been wondering if your company should have a Blog, contact me and I'll help you set one up in a way that suits your company.

If the meantime, check out the Partymart Blog here >

Terrestrial Parks of Vancouver Island...

Victoria is located within the Coastal Douglas Fir Biogeoclimatic Zone, which is only found on the southern and southeastern fringes of Vancouver Island and to most of the southern Gulf Islands.

The Coastal Douglas Fir Zone is home to a unique and sensitive group of ecosystems that includes seaside parkland, dry forest, rock outcrop, and wetland habitats and contains many rare plants.

One of the best places to see a remnant old-growth Douglas Fir ecosystem is on the grounds of Royal Roads University, in Colwood. Some Douglas Fir trees at this site are over 800 years old.

East Sooke Park is an excellent place to see Arbutus trees, second-growth Douglas Fir, and coastal bluffs, along the oceanside trail.

Check out a larger image here >

Marine Ecosystems...

A multitude of marine ecosystems together characterize the ocean. The ocean is the largest aquatic system on the planet,
covering over seventy percent of the Earth’s surface. The habitats that make up this system range from very productive
nearshore and shallow water regions to dark abyssal regions more than 4000 metres below the ocean’s surface.

British Columbia’s Pacific coast is a biologically diverse and productive temperate marine environment. Island archipelagos, deep fjords, shallow mudflats and estuaries, kelp and eelgrass beds, strong tidal currents and massive upwellings all contribute to extra-ordinarily high biodiversity. The abundance of coastal marine life not only contributes to the complexity and total biomass of the marine food web but also provides food for terrestrial animals such as otters, eagles, ospreys, bears, raccoons, mink and humans.

See the larger pop-up panel here >

Marine Parks of Vancouver Island...

Marine Parks are coastal areas that have been given park designation to protect them from development and to ensure that the public has ongoing long-term recreational access. Of the marine parks in the Victoria area, the largest and newest is the Gulf Islands National Park Reserve. Each of these parks has been established to protect specific ecosystems, species or heritage resources. When visiting these parks, it is important to abide by all of the posted signs and warnings, and not to remove or disturb any of the natural or heritage features.

Marine Parks are coastal areas that have been given park designation to protect them from development and to ensure that the public has ongoing long-term recreational access.

Of the marine parks in the Victoria area, the largest and newest is the Gulf Islands National Park Reserve. Each of these parks has been established to protect specific ecosystems, species or heritage resources. When visiting these parks, it is important to abide by all of the posted signs and warnings, and not to remove or disturb any of the natural or heritage features.

Gulf Islands National Park Reserve

Established in 2003, the park protects a large portion of British Columbia’s beautiful southern Gulf Islands - a landscape of rocky headlands, forested hills, and shores studded with colourful tidal pools. The park resembles a patchwork quilt of protected lands interspersed among farms and residential areas and is scattered over 15 larger islands and many smaller islets and reefs. Several former provincial parks have been incorporated into the Gulf Islands National Park Reserve.

Established in 2003, the park protects a large portion of British Columbia’s beautiful southern Gulf Islands - a landscape of rocky headlands, forested hills, and shores studded with colourful tidal pools. The park resembles a patchwork quilt of protected lands interspersed among farms and residential areas and is scattered over 15 larger islands and many smaller islets and reefs. Several former provincial parks have been incorporated into the Gulf Islands National Park Reserve.

To see a larger image of this panel, click here >