Friday, June 20, 2008

Creating Blogs


We've been very busy this month creating Blogs for a few of our clients.

One for PartyMart, another for CondoSky, a third for Cruise Victoria and finally, a small blog for Bonatarte. You can visit them all on our Blog Home Page on the right hand side of the blog below the archives.

It's a wide variety of clients for whom I have created identities for and offer SEO content copywriting services for as well.

There's a ton of good reasons for you to have a Blog so if you are considering one, contact me for help setting one up.

Sunday, June 15, 2008

Designing a Dodge Durango


Last year, we were asked to design a Dodge Durango for Dicom Express for the Quebec Comedian, Michel Barrette to drive around to promote his status as spokesperson for the Quebec based transportation company.

The promotion was very successful and the Durango looked great, as you can see...

Check out more of the promotion at www.stephenroper.com

Tuesday, June 10, 2008

Applying an Identity to Corporate Vehicles.


When Dicom Express introduced the Sprinter into it's line up of vehicles, I was asked to oversee the application of the identity I had helped create some years earlier.

I wanted the 1 888 Go Dicom right up front.

I think they turned out quite nicely.

Sunday, June 8, 2008

The definition of a Creative Director.

According to Wikipedia, the definition of a Creative Director is as follows;

'A Creative Directors job entails overseeing the design of branding and advertising for a client and ensuring that the new branding and advertising fits in with the client's requirements and the image they wish to promote for their company or product.

The main aspects of this role are to interpret a client's communications strategy and then develop proposed creative approaches and treatments that align with that strategy.

Another is to initiate and stimulate creative ideas for and from everyone involved in the creative process.

Creative directors normally oversee creative service agencies or departments within a corporation. In advertising agencies, this consists of copywriters and art directors.

A creative director is ultimately responsible for the quality of the final creative work.'

Having some fun with PartyMart Signage...


I'm really proud to see the development of PartyMart.com and their new move into bigger and better facilities this summer.

We've been having a bit of fun applying their brand to a variety of signage for the move. The signage is up and on the new building and we announced the move with this fun postcard.

Check out Partymart >

Thursday, June 5, 2008

Architectural Modeling...


In 2007, we were marketing some property in downtown Victoria and developed this beautiful scale architectural model to showcase in the showroom so prospective buyers could see exactly what the building would look like.

Working from existing architectural plans, this model is an exact replica of what the finished product will resemble.

A good example of our capabilities to help you market your real estate project.